It is now ma-jor news that Pharrell Williams (super producer, N.E.R.D. frontman, amongst other things) is launching an ultra-premium liqour company by the name of Qream that is aimed at the women demographic. *Can I say smart move?* According to reports, Pharrell, wants to provide a drink, "....for contemporary women who work hard and want to relax with friends at the end of the day." I think that my friends and I can easily fit into that category.
This drink is a cream liquer, that will come in Strawberry Qream and Peach Qream, so the recipes that they come up with should be very interesting. Liquer is not the easiest to mix with, but it has an awesome taste, if the recipe is right. I also will be interested in seeing and listening to the advertising campaigns, since Pharrell will be the cultural ambassador for the brand.
The drink is set to hit shelves later this month.
For more info visit this Vibe.com link or this AllHipHop.com link.
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